How to win friends and influence people – Summary – by Dale Carnegie

PART ONE: Fundamental Techniques in Handling People


Criticism is futile because it puts a person on the defensive and usually makes them strive to justify themselves. Criticism is dangerous, because it wounds a person’s precious pride, hurts their sense of importance, and arouses resentment.

There you are; human nature in action, wrongdoers, blaming everybody but
themselves. We are all like that.

“Don’t complain about the snow on your neighbor’s roof,” said Confucius, “when your own doorstep is unclean.”

Any fool can criticize, condemn and complain – and most fools do.
But it takes character and self-control to be understanding and forgiving.

Instead of condemning people, let’s try to understand them. Let’s try to figure out why they do what they do. That’s a lot more profitable and intriguing than criticism; and it breeds sympathy, tolerance and kindness. “To know all is to forgive all.”

“God Himself, sir, does not propose to judge man until the end of his days.” Why should you and I?

PRINCIPLE 1 – Don’t criticize, condemn or complain.


There is only one way under high heaven to get anybody to do anything. Did you ever stop to think of that? Yes, just one way. And that is by making the other person want to do it.

Some of the things most people want include:

  1. Health and the preservation of life.
  2. Food.
  3. Sleep.
  4. Money and the things money will buy.
  5. Life in the hereafter.
  6. Sexual gratification.
  7. The well-being of our children.
  8. A feeling of importance.

Almost all these wants are usually gratified—all except one. But there is one longing—almost as deep, almost as imperious, as the desire for food or sleep— which is seldom gratified. It is what Freud calls “the desire to be great.” It is what Dewey calls the “desire to be important.”

Everybody likes a compliment.

Abraham Lincoln

The deepest principle in human nature is the craving to be appreciated.

William James

The desire for a feeling of importance is one of the chief distinguishing differences between mankind and the animals.

If some people are so hungry for a feeling of importance that they actually go insane to get it, imagine what miracle you and I can achieve by giving people honest appreciation this side of insanity.

The difference between appreciation and flattery? That is simple. One is sincere and the other insincere. One comes from the heart out; the other from the teeth out. One is unselfish; the other selfish. One is universally admired; the other universally condemned.

“Every man I meet is my superior in some way, In that, I learn of him.”


Give honest, sincere appreciation. Be “hearty in your approbation and lavish in your praise,” and people will cherish your words and treasure them and repeat them over a lifetime—repeat them years after you have forgotten them.

PRINCIPLE 2 – Give honest and sincere appreciation.


Here is one of the best bits of advice ever given about the fine art of human relationships. “If there is any one secret of success,” said Henry Ford, “it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.”

If out of reading this book you get just one thing – an increased tendency to think always in terms of other people’s point of view, and see things from their angle – if you get that one thing out of this book, it may easily prove to be one of the building blocks of your career.

First, arouse in the other person an eager want. He who can do this has the whole world with him. He who cannot walks a lonely way.

William Winter once remarked that “self-expression is the dominant necessity of human nature.” Why can’t we adapt this same psychology to business dealings? When we have a brilliant idea, instead of making others think it is ours, why not let them cook and stir the idea themselves. They will then regard it as their own; they will like it and maybe eat a couple of helpings of it.

Remember: “First, arouse in the other person an eager want. He who can do this has the whole world with him. He who cannot walks a lonely way.”

PRINCIPLE 3 – Arouse in the other person an eager want.


PRINCIPLE 1 – Don’t criticize, condemn or complain.

PRINCIPLE 2 – Give honest and sincere appreciation.

PRINCIPLE 3 – Arouse in the other person an eager want.

PART TWO Ways to Make People Like You


Did you ever stop to think that a dog is the only animal that doesn’t have to work for a living? A hen has to lay eggs, a cow has to give milk, and a canary has to sing. But a dog makes his living by giving you nothing but love.

People are not interested in you. They are not interested in me. They are interested in themselves – morning, noon and after dinner.

It is the individual who is not interested in his fellow men who has the greatest
difficulties in life and provides the greatest injury to others. It is from among such
individuals that all humun failures spring.

If you want others to like you, if you want to develop real friendships, if you want to help others at the same time as you help yourself, keep this principle in mind:

PRINCIPLE 1 – Become genuinely interested in other people.


Actions speak louder than words, and a smile says, “I like you, You make me happy. I am glad to see you.” That is why dogs make such a hit. They are so glad to see us that they almost jump out of their skins. So, naturally, we are glad to see them.

Action seems to follow feeling, but really action and feeling go together; and by regulating the action, which is under the more direct control of the will, we can indirectly regulate the feeling, which is not.

Every body in the world is seeking happiness – and there is one sure way to find it. That is by controlling your thoughts. Happiness doesn’t depend on outward conditions. It depends on inner conditions.

For nobody needs a smile so much as those who have none left to give!

PRINCIPLE 2 – Smile.


People are so proud of their names that they strive to perpetuate them at any cost.

PRINCIPLE 3 – Remember that a person’s name is to that person the sweetest and most important sound in any language.


So if you aspire to be a good conversationalist, be an attentive listener. To be interesting, be interested. Ask questions that other persons will enjoy answering. Encourage them to talk about themselves and their accomplishments.

Remember that the people you are talking to are a hundred times more interested in themselves and their wants and problems than they are in you and your problems. A person’s toothache means more to that person than a famine in China which kills a million people. A boil on one’s neck interests one more than forty earthquakes in Africa. Think of that the next time you start a conversation.

PRINCIPLE 4 – Be a good listener. Encourage others to talk about themselves.


As all leaders know, that the royal road to a person’s heart is to talk about the things he or she treasures most.

Talking in terms of the other person’s interests pays off for both parties. Howard Z. Herzig, a leader in the field of employee communications, has always followed this principle. When asked what reward he got from it, Mr. Herzig responded that he not only received a different reward from each person but that in general the reward had been an enlargement of his life each time he spoke to someone.

PRINCIPLE 5 – Talk in terms of the other person’s interests.


There is one all-important law of human conduct. If we obey that law, we shall almost never get into trouble. In fact, that law, if obeyed, will bring us countless friends and constant happiness. But the very instant we break the law, we shall get into endless trouble. The law is this: Always make the other person feel important.

Talk to people about themselves and they will listen for hours .

PRINCIPLE 6 – Make the other person feel important—and do it sincerely.


PRINCIPLE 1 – Become genuinely interested in other people.

PRINCIPLE 2 – Smile.

PRINCIPLE 3 – Remember that a person’s name is to that person the sweetest and most important sound in any language.P

PRINCIPLE 4 – Be a good listener. Encourage others to talk about themselves.

PRINCIPLE 5 – Talk in terms of the other person’s interests.

PRINCIPLE 6 – Make the other person feel important-and do it sincerely.

PART THREE: How to Win People to Your Way of Thinking


Avoid it as you would avoid rattlesnakes and earthquakes.

Nine times out of ten, an argument ends with each of the contestants more firmly convinced than ever that he is absolutely right.

You can’t win an argument. You can’t because if you lose it, you lose it; and if you win it, you lose it. Why? Well, suppose you triumph over the other man and shoot his argument full of holes and prove that he is non compos mentis. Then what? You will feel fine. But what about him? You have made him feel inferior. You have hurt his pride. He will resent your triumph. And –

A man convinced against his will Is of the same opinion still.

If you argue and rankle and contradict, you may achieve a victory sometimes; but it will be an empty victory because you will never get your opponent’s good will.

“Hatred is never ended by hatred but by love,”


Welcome the disagreement. Remember the slogan, “When two partners always agree, one of them is not necessary.” If there is some point you haven’t thought about, be thankful if it is brought to your attention. Perhaps this disagreement is your opportunity to be corrected before you make a serious mistake.

Distrust your first instinctive impression. Our first natural reaction in a disagreeable situation is to be defensive. Be careful. Keep calm and watch out for your first reaction. It may be you at your worst, not your best.

Control your temper. Remember, you can measure the size of a person by what makes him or her angry. Listen first. Give your opponents a chance to talk. Let them finish. Do not resist, defend or debate. This only raises barriers. Try to build bridges of understanding. Don’t build higher barriers of misunderstanding.

Look for areas of agreement. When you have heard your opponents out, dwell first on the points and areas on which you agree.

Be honest, Look for areas where you can admit error and say so. Apologize for your mistakes. It will help disarm your opponents and reduce defensiveness.

PRINCIPLE 1 – The only way to get the best of an argument is to avoid it.


You cannot teach a man anything; you can only help him to find it within himself.

One thing only I know, and that is that I know nothing.


Be wiser than other people if you can; but do not tell them so.

Lord Chesterfield

Few people are logical. Most of us are prejudiced and biased. Most of us are blighted with preconceived notions, with jealousy, suspicion, fear, envy and pride. And most citizens don’t want to change their minds about their religion or their haircut or communism or their favorite movie star. So, if you are inclined to tell people they are wrong, please don’t.

In other words, don’t argue with your customer or your spouse or your adversary. Don’t tell them they are wrong, don’t get them stirred up. Use a little diplomacy.

PRINCIPLE 2 – Show respect for the other person’s opinions. Never say, “You’re wrong.”


Any fool can try to defend his or her mistakes – and most fools do – but it raises one above the herd and gives one a feeling of nobility and exultation to admit one’s mistakes.

When we are right, let’s try to win people gently and tactfully to our way of thinking, and when we are wrong—and that will be surprisingly often, if we are honest with ourselves—let’s admit our mistakes quickly and with enthusiasm. Not only will that technique produce astonishing results; but, believe it or not, it is a lot more fun, under the circumstances, than trying to defend oneself.

Remember the old proverb: “By fighting you never get enough, but by yielding you get more than you expected.”

PRINCIPLE 3 – If you are wrong, admit it quickly and emphatically.


It is an old and true maxim that “a drop of honey catches more flies than a gallon of gall.” So with men, if you would win a man to you cause, first convince him that you are his sincere friend. Therein is a drop of honey that catches his heart; which,say what you will, is the great high road to his reason.

A fable about the sun and the wind. They quarreled about which was the stronger, and the wind said, “I’ll prove I am. See the old man down there with a coat? I bet I can get his coat off him quicker than you can.”

So the sun went behind a cloud, and the wind blew until it was almost a tornado, but the harder it blew, the tighter the old man clutched his coat to him.

Finally, the wind calmed down and gave up, and then the sun came out from behind the clouds and smiled kindly on the old man. Presently, he mopped his brow and pulled off his coat. The sun then told the wind that gentleness and friendliness were always stronger than fury and force.

Remember what Lincoln said: “A drop of honey catches more flies than a gallon of gall.”

PRINCIPLE 4 – Begin in a friendly way.


In talking with people, don’t begin by discussing the things on which you differ. Begin by emphasizing—and keep on emphasizing—the things on which you agree. Keep emphasizing, if possible, that you are both striving for the same end and that your only difference is one of method and not of purpose.

PRINCIPLE 5 – Get the other person saying “yes, yes” immediately.


Must people trying to win others to their way of thinking do too much talking themselves. Let the other people talk themselves out. They know more about their business and problems than you do. So ask them questions. Let them tell you a few things.

If you disagree with them you may be tempted to interrupt. But don’t. It is dangerous. They won’t pay attention to you while they still have a lot of ideas of their own crying for expression. So listen patiently and with an open mind. Be sincere about it. Encourage them to express their ideas fully.

PRINCIPLE 6 – Let the other person do a great deal of the talking.


” The reason why rivers and seas receive the homage of a hundred mountain streams is that they keep below them. Thus they are able to reign over all the mountain streams. So the sage, wishing to be above men, putteth himself below them; wishing to be before them, he putteth himself behind them. Thus, though his place be above men, they do not feel his weight; though his place be before them, they do not count it an injury.”

PRINCIPLE 7 – Let the other person feel that the idea is his or hers.


Remember that other people may be totally wrong. But they don’t think so. Don’t condemn them. Any fool can do that. Try to understand them. Only wise, tolerant, exceptional people even try to do that.

There is a reason why the other man thinks and acts as he does. Ferret out that reason – and you have the key to his actions, perhaps to his personality.

Try honestly to put yourself in his place.

If you say to yourself, “How would I feel, how would I react if I were in his shoes?” you will save yourself time and irritation, for “by becoming interested in the cause, we are less likely to dislike the effect.” And, in addition, you will sharply increase your skill in human relationships.

PRINCIPLE 8 – Try honestly to see things from the other person’s point of view.


Wouldn’t you like to have a magic phrase that would stop arguments, eliminate ill feeling, create good will, and make the other person listen attentively?

Yes? All right. Here it is: “I don’t blame you one iota for feeling as you do. If I were you I would undoubtedly feel just as you do.”

An answer like that will soften the most cantankerous old cuss alive. And you can say that and be 100 percent sincere, because if you were the other person you, of course, would feel just as he does.

So, if you want to win people to your way of thinking, put in practice . . .

PRINCIPLE 9 – Be sympathetic with the other person’s ideas and desires.


The person himself will think of the real reason. You don’t need to emphasize that. But all of us, being idealists at heart, like to think of motives that sound good. So, in order to change people, appeal to the nobler motives.

when no information can be secured about the customer, the only sound basis on which to proceed is to assume that he or she is sincere, honest, truthful and willing and anxious.

people are honest and want to discharge their obligations. The exceptions to that
rule are comparatively few, and I am convinced that the individuals who are
inclined to chisel will in most cases react favorably if you make them feel that you
consider them honest, upright and fair.

PRINCIPLE 10 – Appeal to the nobler motives.


You can dramatize your ideas in business or in any other aspect of your life.

PRINCIPLE 11 – Dramatize your ideas.


“The way to get things done, is to stimulate competition. I do not mean in a sordid, money-getting way, but in the desire to excel.”

The desire to excel! The challenge! Throwing down the gauntlet! An infallible way of appealing to people of spirit.

All men have fears, but the brave put down their fears and go forward, sometimes to death, but always to victory.

That is what every successful person loves: the game. The chance for self- expression. The chance to prove his or her worth, to excel, to win. That is what makes foot-races and hog-calling and pie-eating contests. The desire to excel. The desire for a feeling of importance.

PRINCIPLE 12 – Throw down a challenge.


PRINCIPLE 1 – The only way to get the best of an argument is to avoid it.

PRINCIPLE 2 – Show respect for the other person’s opinions. Never say, “You’re wrong.”

PRINCIPLE 3 – If you are wrong, admit it quickly and emphatically.

PRINCIPLE 4 – Begin in a friendly way.

PRINCIPLE 5 – Get the other person saying “yes, yes” immediately.

PRINCIPLE 6 – Let the other person do a great deal of the talking.

PRINCIPLE 7 – Let the other person feel that the idea is his or hers.

PRINCIPLE 8 – Try honestly to see things from the other person’s point of view.

PRINCIPLE 9 – Be sympathetic with the other person’s ideas and desires.

PRINCIPLE 10 – Appeal to the nobler motives.

PRINCIPLE 11 – Dramatize your ideas.

PRINCIPLE 12 – Throw down a challenge.

PART FOUR Be a Leader: How to Change People Without Giving Offense or Arousing Resentment


It is always easier to listen to unpleasant things after we have heard some praise of our good points.

Beginning with praise is like the dentist who begins his work with Novocain. The patient still gets a drilling, but the Novocain is pain-killing. A leader will use . . .

PRINCIPLE 1 – Begin with praise and honest appreciation.


Calling attention to one’s mistakes indirectly works wonders with sensitive people who may resent bitterly any direct criticism.

An effective way to correct others’ mistakes is . .

PRINCIPLE 2 – Call attention to people’s mistakes indirectly.


A good leader follows this principle:

PRINCIPLE 3 – Talk about your own mistakes before criticizing the other person.


An effective leader will use . . .

PRINCIPLE 4 – Ask questions instead of giving direct orders.


Even if we are right and the other person is definitely wrong, we only destroy ego
by causing someone to lose face.

I have no right to say or do anything that
diminishes a man in his own eyes. What matters is not what I think of him, but what
he thinks of himself. Hurting a man in his dignity is a crime.

A real leader will always follow . . .

PRINCIPLE 5 – Let the other person save face.


Let us praise even the slightest improvement. That inspires the other person to keep on improving.

“Praise is like sunlight to the warm human spirit we cannot flower and grow without it. And yet, while most of us are only too ready to apply to others the cold wind of criticism, we are somehow reluctant to give our fellow the warm sunshine of praise.”

Use of praise instead of criticism is the basic concept of B. F. Skinner’s teachings. This great contemporary psychologist has shown by experiments with animals and with humans that when criticism is minimized and praise emphasized, the good things people do will be reinforced and the poorer things will atrophy for lack of attention.

Everybody likes to be praised, but when praise is specific, it comes across as sincere – not something the other person may be saying just to make one feel good.

Remember, we all crave appreciation and recognition, and will do almost anything to get it. But nobody wants insincerity. Nobody wants flattery.

Abilities wither under criticism; they blossom under encouragement. To become a more effective leader of people, apply . . .

PRINCIPLE 6 – Praise the slightest improvement and praise every improvement. Be “hearty in your approbation and lavish in your praise.”


“The average person, can be led readily if you have his or her respect and if you show that you respect that person for some kind of ability.”

In short, if you want to improve a person in a certain aspect, act as though that particular trait were already one of his or her outstanding characteristics.

If you want to excel in that difficult leadership role of changing the attitude or behavior of others, use . . .

PRINCIPLE 7 – Give the other person a fine reputation to live up to.


If you Tell your child, your spouse, or your employee that he or she is stupid or dumb at a certain thing, has no gift for it, and is doing it all wrong, and you have destroyed almost every incentive to try to improve. But use the opposite technique—be liberal with your encouragement, make the thing seem easy to do, let the other person know that you have faith in his ability to do it, that he has an undeveloped flair for it—and he will practice until the dawn comes in the window in order to excel.

If you want to help others to improve, remember . . .

PRINCIPLE 8 – Use encouragement. Make the fault seem easy to correct.


The effective leader should keep the following guidelines in mind when it is necessary to change attitudes or behavior:

  1. Be sincere. Do not promise anything that you cannot deliver. Forget about the
    benefits to yourself and concentrate on the benefits to the other person.
  2. Know exactly what it is you want the other person to do.
  3. Be empathetic. Ask yourself what is it the other person really wants.
  4. Consider the benefits that person will receive from doing what you suggest.
  5. Match those benefits to the other person’s wants.
  6. When you make your request, put it in a form that will convey to the other person
    the idea that he personally will benefit.

People are more likely to do what you would like them to do when you use . . .

PRINCIPLE 9 – Make the other person happy about doing the thing you suggest.


A leader’s job often includes changing your people’s attitudes and behavior. Some suggestions to accomplish this:

PRINCIPLE 1 – Begin with praise and honest appreciation.

PRINCIPLE 2 – Call attention to people’s mistakes indirectly.

PRINCIPLE 3 – Talk about your own mistakes before criticizing the other person.

PRINCIPLE 4 – Ask questions instead of giving direct orders.

PRINCIPLE 5 – Let the other person save face.

PRINCIPLE 6 – Praise the slightest improvement and praise every improvement. Be “hearty in your approbation and lavish in your praise.”

PRINCIPLE 7 – Give the other person a fine reputation to live up to.

PRINCIPLE 8 – Use encouragement. Make the fault seem easy to correct.

PRINCIPLE 9 – Make the other person happy about doing the thing you suggest.

The Business School – for People Who Like Helping People by Robert Kiyosaki


“Never before has it been so easy to become rich,” Robert says. “It took me over 30 years and two business failures to gain the education and experience to build a successful business. The Network Marketing industry offers a ready-made business system to anyone wanting to take control of their financial future.”

“My rich dad taught me that one of the most powerful words in the world of business is ‘network’. He said, “The richest people in the world look for and build networks, everyone else just looks for work. You can have the greatest idea or product, but it will only be successful if you have a network to tell people about it and a network of distribution to sell it through.” Robert emphasises the word “network” as the true key to financial success.

In his second book of the Rich Dad series, Rich Dad’s CASHFLOW Quadrant, Robert describes the four types of people who make up the world of business and the core value differences between them.

These four quadrants represent how people make their money.


On the left side of the Quadrant, employees and self-employed individuals represent earning money on your own, as an individual. This means your income potential is finite, limited to your own ability and your personal time to perform. There are only so many hours in a day.

However, successful people on the right side of the Quadrant operate as a team. They form their own networks for success. Their income potential is infinite because it is based on other people’s time and other people’s money working for them.

The key to your financial success will be through finding or building a network.

Why Do You Recommend the Business?

I am often asked, “If you did not become rich from a network marketing business, why do you recommend people get into the business?”

There are several reasons.

During the mid-1970s, a friend asked me to a presentation on a new business opportunity. That meeting was to be my introduction to the world of network marketing.

When my friend asked me if I was interested, I said, “I am already building my own business – why do I need to build a business with other people?” At the time I was very busy anyway keeping my daytime job and building my business in my spare time.

Then sometime during the early 1990’s, my mind began to open and my point of view on the industry began to change. I began to see things that my closed mind had not seen. So after retiring in 1994, I began my own research into the network marketing industry.

I finally began meeting the leaders of some of the businesses. The ones I met were some of the most intelligent, kind, ethical, moral and professional people I have met in all my years of business. I met people I respected and related to. I had found the heart of the industry.

It is because I did not gain my fortune from a network marketing business that I can be more objective on the industry. This book describes what I see as the real value of a network marketing business. a value that goes beyond just the potential of making a lot of money.

As my rich dad said, “Rich people look for, or build, networks while everyone else just looks for work.”

I believe the industry should be given an objective look by people concerned about doing business in the future as well as concerned about their own personal financial future.

1. Life Changing Business Education

It’s not the Money

The lure of making a lot of money draws many people into the business. Yet I do not recommend looking into a network marketing business primarily for the money.


It’s not the Products

In my investigating the different network marketing companies, I was taken by complete surprise by how many different products or services are delivered via a network marketing system. As my search went on I found network marketing businesses in these mainstream product lines:

  1. Natural health care products
  2. Home care products
  3. Telephone services
  4. Real estate
  5. Financial services
  6. Internet market distribution, selling at discount just about everything that Wal-Mart and K-
    Mart sells
  7. Jewellery
  8. Tax services
  9. Web sites
  10. Educational toys

But product or compensation plans are not the main reason I encourage people to look into a different network marketing business.


It’s the Education Plan

The number one reason I recommend a network marketing business is for its system of
education. So look carefully because there are many network marketing programmes that do have excellent education and training plans. In my opinion, some of the best real life business training I have seen anywhere.


What To Look For In An Education Plan

When I speak of life changing business education, I speak of education powerful enough to change a caterpillar into a butterfly. When you look into the educational plan of a network marketing business, I recommend an educational plan that has the power to make that much difference in your life.

Real life Business School

One of the problems I had in business school was that many of the teachers had no real life business experience. In network marketing, the people at the top who teach have to be successful in the real world, or they would not be at the top. In the world of traditional business schools, you do not have to be successful in the real world of business to teach business. That may be why the instructors in the traditional world of business education do not earn as much as some of the instructors in the world of network marketing education.

So when looking into a network marketing business, seek out the people at the top, the people who are successful in the business and then ask yourself if you want to learn from them.

Some of the more important real life business subjects network marketing programmes teach are:

  1. Attitude of success
  2. Leadership skills
  3. Communication skills
  4. People skills
  5. Overcoming personal fears, doubts and lack of confidence
  6. Overcoming fear of rejection
  7. Money management skills
  8. Investing skills
  9. Accountability skills
  10. Time management skills
  11. Goal setting
  12. Systemisation

The successful people I have met in the network marketing business have developed these skills from the network marketing training programmes. If the educational plan is good, it can improve your life for the better and maybe forever.


2. The Value Of Changing Quadrants

How many times have you heard people say some of the following statements?

  1. “I wish I could quit my job.”
  2. “I’m tired of going from job to job.”
  3. “I wish I could make more money, but I can’t afford to quit and start all over again with a
    new company. And I don’t want to go back to school and learn a new profession.”
  4. “Every time I get a pay rise, most of my raise is eaten up by taxes.”
  5. “I’m working hard, but the only people getting rich are the owners of the company.”
  6. “I’m working hard but I’m not getting ahead financially. I’ve got to start thinking about my
  7. “I’m afraid technology or a younger worker will make me obsolete.”
  8. “I can’t keep working this hard. I’m getting too old for this.”
  9. “I went to dental school to be a dentist, but I don’t want to be a dentist anymore.”
  10. “I just want to do something different and meet new people. I’m tired of wasting my time,
    hanging around people without much ambition and who aren’t going anywhere. I’m tired of
    spending my time with people who work just hard enough… so they won’t be fired and I’m
    also tired of working for a company that pays us just enough… so we won’t quit.”

These are often statements made by individuals trapped in one of the Quadrants of the Cashflow Quadrant.

What Is The CASHFLOW Quadrant?


The way you know which quadrant you are in is simply by which quadrant your cash flows from. In other words, if you receive your income from a job and you receive a regular pay cheque from a company or business you do not own, then your cash flows out of the E quadrant.

If you are on commission, or charge for your work by the hour then you are probably in the S
quadrant. The S quadrant also includes most small business owners such as owners of restaurants, family businesses, consultants, service people and most who have bought franchise businesses. These people often give you the advice, “Never work for someone else. You should work for yourself.” Or, “If you want something done right, do it yourself.” Doctors, dentists, accountants and most professional people also fall into the S quadrant.

If your income comes from a business that you do not have to work in, then you are in the B quadrant.

If your income comes from investments, you are in the I quadrant.

And what is the difference between an S quadrant self employed or small business owner and
a B or big business owner? The difference is easy to define.

A B or big business owner can leave his or her business for a year or more and come back to
find it running better and even more profitable.

In most cases, if an S quadrant self employed or small business owner stops working for any
length of time, his or her income stops coming in.

One of the reasons 1 out of 10 small businesses fail is simply because the S quadrant is the
quadrant of very hard work. They fail because of financial exhaustion or physical exhaustion or
both. The S quadrant is where the small business owner is under pressure from customers, the
government and from employees, if he or she has any. It’s hard to do much productive work when
you have so many people making demands of you.

What Do You Want To Be When You Grow Up?

My poor dad often said, “Go to school, get good grades so you can get a safe secure job.” He was programming me for the E quadrant.

My mother often said, “If you want to be rich you should become a doctor or lawyer. That way
you’ll always have a profession to fall back on.” She was programming me for the S quadrant.

My rich dad said, “If you want to be rich… you should mind your own business. The more you
seek job security or become a licensed professional such as a doctor, lawyer, accountant, real estate or stock broker, the more you give up control of your life. The more you give up control, the more you give up your freedom.”


How To Change Quadrants

People ask me. “How do I change quadrants?” I reply, “Why don’t you join a network
marketing programme?” The main reason I recommend looking into a network marketing business is because the change from one side of the quadrant to the other side is not an overnight process. The value of life changing business education, true life changing education must impact on you mentally, emotionally, physically and spiritually and that change may take some time and require some guidance. Some network marketing programmes offer that time and guidance.

Why Can’t I Do It On My Own?

You can, but for most people, the change is not the easiest of changes. It can be done, but
most people do not make it. They fail, not only because of money, but because the price is too high when it comes to mental, emotional, physical and spiritual development.

I recommend some network marketing businesses because they truly do focus on building, or rebuilding in some cases, the person, and then the person can go on to build their own business. If this is of interest to you, your job is to find the network marketing programme that has the educational program that focuses first on building you, rather than you selling the company’s plan or products.

You can also do it on your own, but please realise that the price of going from the E and S side of the quadrant to the B and I side of the quadrant can cost you much more than money. For people choosing to use a network marketing system to build a business in the B quadrant, the price of entry is much lower, the risks are lower, and the education and support is there to guide you through this personal development process.

Keep Your Day Job

One big advantage of a network marketing business is that you can remain in the E or S
quadrants and start a part-time business in the B quadrant. By doing this, you can take your time
getting the education you need without going through the pain, misery and financial risk I went through gaining my B quadrant education.


The Power Of Mentors

Without my rich dad, I sincerely doubt if I would have made the journey from the left side of the
quadrant to the right side.

The primary role of the mentor in a network marketing business is to guide you from the E and S side to the B and I side. And they don’t charge you for all the hours they invest in mentoring, coaching and guiding you. That guidance is priceless.

I strongly recommend you look at the mentors above the person who recommends the business to you. Evaluate their sincerity to support you making the journey to the B and I side. Your mentors in life are important so choose them wisely.


A Word Of Caution

Many people quit before they make the complete change. They quit simply because they only
wanted to make money rather than change quadrants.

For those who want to make the complete change from the left to the right side of the quadrant, you must look for a network marketing programme with training programmes that go far beyond just money, product knowledge and sales ability.


How Long Does It Take To Change Quadrants?

My recommendation for most people is to make up your mind to give the process at least 5 years. When I say this, I hear many people groan. So if 5 years seems like forever, then commit for 6 months. But once you commit, go to, and do, everything they recommend you go to and do. Attend every meeting, all training sessions and conference calls, and all the large gatherings you can. The reason for this is because you want to begin to change environments as quickly as possible.

I still use the 5 year plan. When I decide to learn something new, I allow myself 5 years to learn the process. Many people quit after their first mistake, which is why they fail to learn. My rich dad would say, “A true winner knows that losing is part of the process of winning. It is only the losers of life who think that winners never lose. A loser is someone who dreams of winning and does everything possible to avoid making mistakes.


It Starts With A Change Of Environments

There is great truth in the statement that “Birds of a feather flock together”.

If you are ready to make the move towards the B and I side, you need to begin to associate as
much as possible with people who think the way you want to think.

Many of my friends in the E and S quadrants have money, but not much free time. Many make
a lot of money but they cannot afford to stop working. That to me is having money with no freedom. That is why it is important to begin to change environments so you can begin to think like people who have or want to have both money and free time.


Nature’s Learning Curve

To see nature’s learning curve, all you have to do is watch a young bird get ready to leave the nest for the first time. The curve first goes down before it heads back up.

Most people are not successful in life because they are not willing to go through this period of
personal doubt and emotional frustration. This happens to many of us because we learn in school that mistakes are bad and should be avoided. So we leave school, sit in the nest – the nest of the E and S quadrant – and never learn to fly.

Some of the greatest values of some of the network marketing training systems is that they:

  1. Encourage you to leave the nest rather than be a loyal employee.
  2. Have a programme to support you during the periods of fear, doubt and frustration.
  3. Have mentors who have made the journey themselves, encouraging you to follow after
  4. Will not fail you as they do in school, or fire you as they do in business, if you make the
    journey at a pace that is best suited to you, and
  5. They want you to get to the other side.

It’s Better Than Going Job To Job

Isn’t it better to risk going from the left side of the quadrant to the right side, without
guarantees, than spend your life clinging to myth of job security, or going from job to job, or staying at a job until you are finally too old to work? The value of guiding people across the quadrants is a very important service that many network marketing programmes provide.


3. A “B” Quadrant Business At A Better Price

• Someone asked me, “If the B quadrant is so much better than all the other quadrants, then
why don’t more people start B quadrant businesses?” The simple answer is, It is expensive and it not easy.” So Value #3 is that a network marketing business offers all of us the
opportunity to access a B quadrant business at a more affordable price and with much less effort. I found the same systems in network marketing that my rich dad taught me to build, already created and waiting for anyone who wanted to enter the B quadrant. All you have to do is invest a few dollars, often less than $1,000, and instantly, you are in the business. Once you have joined the business, your job is simply to follow the plan and work at your own speed to build your own B quadrant business. What more could a person ask for?

• I marvel at how easy the network marketing industry has made it for anyone to enter the B
quadrant. The network marketing industry has made access to the B quadrant available without having to be rich first, and without having to go back to get an expensive college education – which only trains you to be a better E or S anyway. The network marketing system and the industry has done a great service by literally levelling the playing field. The did this by making the opportunity for truly great wealth available to anyone willing to follow the system and enter the world of the B quadrant. the quadrant of the ultra-rich.

A “B” Quadrant Business At A Better Price

4. Success Is Not Measured In Money

• A person asked me, “If the price of entry is so low, why do so few people make it to the top
of their system?” I explained, “Most people quit too soon, even though the top is wide open.”
He continued, “But if the top is wide open, why would someone quit short of the top?” I said,
“Most people only join to make money. If they do not make money in the first few months or
years, they become discouraged, quit, and then often bad-mouth the network marketing
industry. Joining to make a few quick dollars is not the reason to get into this, or any business.”

• If not for the money, then why would you tell a person to join? Two reasons. Reason number one is to help yourself and reason number two is to help others. If you join for only one of the two reasons, the system will not work for you.

• Reason number one, to help yourself, means that you come to the business primarily to change quadrants. To change from the E or the S to the B quadrant.

• Reason number two, to help others, means helping other people leave the E and S quadrant and succeed in the B and I quadrants. If you focus on helping others, then you will be successful in the business.

• In traditional business, the focus is for the B to only have E’s and S’s working for them. That means that the traditional corporate or business system is really the pyramid. It is a pyramid because there are a few Bs and Is at the top and more Es and Ss at the base.

• A network marketing system is a reverse pyramid, which means its primary focus is to bring up more and more Bs to the top. The traditional business pyramid has its base on the ground, and the network marketing reverse pyramid has its base in the air… much like an upside down pyramid. A pyramid that pulls you up – not pushes you down.

• That is why I strongly recommend all my employees look into network marketing as their own part-time business, while they work in my business full-time.

Success Is Not Measured In Money

5. The Power Of Leverage

• In most cases, the people in the E and S quadrants lack one of the most important words in business and that word is leverage. Leverage means that you have the power to earn more
and more by working less and less. People in the E and S quadrants are marketing a finite
commodity, their time. There are only so many hours in a day so the E and S can only earn
so much in a day.

• If employees could read a financial statement, they would know why owners of the company get richer and richer, while the employees work harder and harder, only to pay more and more in taxes. Taxes are the employees’ largest expense.

6. The Value Of Living Your Dreams

• One of the more important values I have found in good network marketing businesses is that they stress the importance of going for and living your dreams. Those who are the most successful know it is about inspiring others to go for their dreams.

• My rich dad also said, “Beware of people who want to kill your dreams. There is nothing
worse than a friend or loved one killing your dreams. There are people who may, or may not
so innocently, say things such as:

  1. “You can’t do that.”
  2. “That is too risky. Do you know how many people fail?”
  3. “Don’t be silly. Where do you come up with such ideas?”
  4. “If it is such a good idea, why isn’t everyone doing it?”
  5. “Oh I tried that years ago. Let me tell you why it won’t work.”
  6. “We can’t afford it.” “Let’s wait a while and see if we can afford it later.”
  7. “I know someone who tried it and it didn’t work for them.”

I have noticed that people who kill other people’s dreams are people who have given up on
their own dreams. Even if you are broke, it does not cost you anything to dream of being rich.
Many people are poor because they have given up on dreaming.”

I support the network marketing industry because it is an industry made up of people who truly
want people to dream big dreams, and then it supports those people in having their dreams
come true.

If you are a person with big dreams and are also a person who would love to support others in
achieving their big dreams, then the network marketing business is definitely a business for

The Value Of Living Your Dreams

7. How To Become Ultra-Rich

• How do we take this business and become ultra-rich? First of all you have to think it is
possible. Unless you think is possible for you, it is impossible. My rich dad always said,
‘Losers use their life’s situations as excuses to fail and winners use their life’s situations as
their reasons to succeed.

• The beauty of the network marketing business is that all you have to do to succeed, is to
help other people get the same things you want. This business is not measured in how much
money you make, but in how many people you help and how many lives you change.

• I hear people say, ‘Starting a business is risky.’ I hear this all the time. When I ask them
what they do for a living, most of them are employees or self-employed. To me that’s the
riskiest place to be.

• In many cases, the emotion of fear also drives those in the S quadrant. These people often
only trust themselves… or only people who have proven their trust to them. This keeps them
doing things on their own. In many cases, this limits their earning potential, just as job security
limits the earning potential of the employee E quadrant person.

• The value of Leadership. “My rich dad said, Money always flows to the leader. If you want
more money, simply become more of a leader.”

• In some network marketing businesses I found some of the best business leadership
development programmes in the world. To me the value of these programmes is priceless. I
saw that the best network marketing systems had educational programmes that trained people
to become leaders… not just better salespeople.

• More than just offering the great potential to become very rich, many network marketing
businesses exist to create people of greater and greater value. That is why I think some of the
companies in the industry are priceless.

How To Become Ultra-Rich

8. Why The Network Marketing Business Will Continue to Grow

The future is very bright for the network marketing industry. There are economic changes
coming and trends in progress today that will drive more and more people to the industry. The
following are a few of these changes and trends I foresee.

  1. People want more freedom. A part-time network marketing business offers people more
    control over their lives and eventually more freedom. It provides a low cost of entry and
    readymade systems for those anxious to make a change.
  2. People want to be rich. Network marketing provides this opportunity by providing the
    education, mentoring and business systems to assist in building your own B quadrant
    business. By the year 2010, the first of the baby boomers reach the age of 65. Many will
    come to network marketing as a means of building that lifetime of security their job did not
    provide. As the year 2010 approaches, many people who are already in a network
    marketing business will do exceptionally well as millions of baby boomers come their way.
  3. Individual retirement portfolios will be wiped out. Never in the history of the world have so
    many people bet their retirement years on the stock market. This is a recipe for financial
    disaster. By the year 2010, there is a strong possibility that the U.S. stock market may
    collapse, if it does not happen sooner.
  4. More people will wake up. Again as the year 2010 approaches, more people will wake up
    to the realisation that the industrial age is over and the rules of the world have changed
    forever. In the information age, the rules are that you had best be taking care of yourself.
  5. A world wakes up. By the year 2010, a new set of baby boomers will be rising up in Asia.
    As the economic boom shifts to Asia, people in an international network marketing
    business will be in a position to move with this trend, just as their friends and neighbours
    fear being downsized.
  6. The bust may never come. And maybe history will not repeat itself. Maybe expecting you job, the government, and the stock market to take care of you is the right thing to do. Maybe betting your future on luck rather than your own on-going education is the smart thing to do… but I don’t think so.

One of the beauties of some network marketing businesses is that the world is your territory. If
you have an international network marketing business, an economic bust can be just as good news to
you as an economic boom. And if you see all the booms and busts as good news, it is good news to
both your soul and your economic future.

These are just a few of the reasons I see the future of the network marketing industry only
getting brighter and brighter.

Why The Network Marketing Business Will Continue to Grow

In Summary

These are the steps I recommend following if you think a network marketing business is for

  1. Decide to make changes in your life.
  2. Set a goal to stick with the business for 5 years, 2 years, 1 year or 6 months. My rich dad
    said, “The difference between a winner and a loser is defined by the finish line. A winner
    does not care if they cross the finish line in first or last place. All they care about is
    crossing the line. A loser quits before winning. A loser runs 95 yards of a 100 yard race
    everyday of their life.”
  3. Stick to the goal. Unsuccessful people change their minds once they have made up their
    minds. If you have decided to stay with it for let’s say a year, then for that year attend
    every event your sponsor recommends.
  4. Define the goal. Do you want to:
    Just earn a few more dollars a month?
    Replace your job’s income?
    Become rich, which is $1 million dollars income a year?
    Become ultra-rich, which is at least $1 million dollars income a month?
  5. Study like your life depended on it… because it does.
  6. Dream big… and never lose sight of your dream. Even if you never achieve your dream, it
    is far better to have a big dream and go for the dream, than to dream small and achieve a
    small dream. As my rich dad said, “The difference between a successful person and a very
    successful person is the size of their dreams.”

Who knows, maybe someday your dreams will come true… so they might as well be big ones!

The Business of the 21st Century by Robert Kiyosaki

The Business of the 21st Century by Robert Kiyosaki

1. The Rules Have Changed

a. Worst economic cycle we have been through for many in their entire lives.

b. “The rampant decline in gainful employment is a ravaging epidemic.”

c. Wake up, this is not news. It took all of this for people to realize their jobs were at risk. which they have been all along.

d. Corporate America is a 20th Century dinosaur, trembling at the edge of extinction.

e. “If you think social security or the stock market will be your retirement, you also believe in the Easter Bunny.” We are in the Information Age not Industrial Age so we must change our thinking.

f. “You can take charge of your future only when you take control of your income source. You need your own business.”

The Rules Have Changed

2. The Good News: this is the best time to start your business

a. Microsoft and Disney were both started during a recession as did more than half of the companies making up the Dow Jones Industrial Average. Why? People get creative and get out of their comfort zones.

b. “72% of all adult Americans would rather work for themselves than for a job, and 67% think about quitting their jobs regularly or constantly.” Fresno research firm Decipher

c. Paul Zane Pilzer said old thinking is get a job; too risky to start your own business. New thinking is totally opposite!

d. Being an employee is anything but normal. It is a recent phenomenon. starting in Industrial Age.

e. Thus, the myth of the 40 year plan. The US Federal Reserve statistic shows the average household net worth for entrepreneurs is FIVE TIMES that of conventional employees.

The Good News: this is the best time to start your business

3. Where do you live?

a. As Stephen Covey says, what is your ladder leaning against? Take time to examine where you are now and if it is where you want.

b. Examine where you are in the Cash Flow Quadrants.

c. Changing jobs is not changing quadrants.

Cash flow quadrant

d. Your quadrant also reflects your mind set. your core financial values.

1) E Quad: I am looking for a safe secure job with good pay and excellent benefits.

2) S Quad: If you want something done right, do it yourself.

3) B Quad: I am looking for the best people to join my team.

4) I Quad: What’s my return on investment.

e. If you want to be wealthy, you must change your “address.”

Where do you live?

4. Why do so many fail to pursue their dream of becoming an entrepreneur?

a. “It takes courage to discover, develop and donate your genius to the world.”

b. Your mind is infinite; it’s your doubts that limit you. Ayn Rand “Wealth is the product of man’s capacity to think.”

c. One reason you should want to create your own business is to gain your dignity back.

d. So changing quads is not enough. you need the skills, the training and the mindset.

Why do so many fail to pursue their dream of becoming an entrepreneur?

5. Take Control of your life

a. It does not take money, intelligence, degrees, social status, hard work, etc. It takes a dream, a lot of determination, a willingness to learn quickly, and an understanding of which sector you are in.

b. “We found that one business model stood out from the rest.”

1) It creates passive income.

2) Requires little cash investment to start up (with 90% failure rate in first year, why invest a lot!)

3) Very low overhead

4) Can be operated on part-time basis until can leave job Called network marketing and that’s what the rest of the book is about.

Take Control of your life

6. It’s not about income: it’s about building an asset that generates income

a. Asset versus liability is determined by cash flow. If it doesn’t make you money it is a liability.

b. A job is not an asset. When you work at a job you are building an asset. it is just not yours! Why spend all of your years working away at not building an asset. Add the fact that your income s an employee is taxed at the highest rate.

c. Networking: it is not about selling, or building an income source. It is about building a network.

It’s not about income: it’s about building an asset that generates income

7. Building a Networking Business is Building 8 Assets

1) A real-world business education

School does not teach you how to be successful in life, or understand finances. You need 3 types of education: school, professional and financial. MLM teaches you how to have money work for you versus you work for money.

B quadrant also requires you to develop these skills like no other quad:

Setting goals, Organizing a Plan of Action, Setting your Agenda, Managing your Time, and Executing a Clear Sequence of Productive Actions.

Tax advantages and Life Skills are two more critical areas of education gained in MLM.


2) A profitable path of self-development

this business is about changing “who you are” for your business to grow you will need to grow as well. His riches to rags experience taught him how to be a millionaire. Each of us has a quitter and a loser in us. The reason most don’t achieve their goals in life is because they let the loser inside dominate. MLM supports the winner in you stand up and be counted! “Most people don’t have the ability to keep going, to handle disappointment and never lose sight of the visions of where they are going. That is thinking like an entrepreneur and that’s the single most important attribute you can learn from building your own network marketing business.”


3) A circle of friends who share your dreams and values

  • Your current circle of friends may be a main reason you are being held back. Your friends in the E quadrant?
  • Do they have different values (love safety and security; fear risk)?
  • Do they see you in network marketing as nuts, or a sucker or making a huge mistake?

This has nothing to do with network marketing rather you are making a major shift in your life out of the leftside quadrants. Joining an MLM company gives you this group of people. a group that come from bold and strength and belief in themselves, in the future; willing to take risks, build teams and live their dreams together. John Kalench “You can’t fly with the eagles when you hang out with the turkeys.”


4) The power of your own network

“The power is not in the product; the power is in the network. If you want to be rich the best strategy is to find a way to build a strong, viable, growing network.” Metcalfe (founder of 3Com)

Metcalfe’s law: V=N2

This law means that as a network adds users, the value increases geometrically.

Industrial Age is about a controlling, central authority, power. Today, the business model is changing to a network and the networker can experience the power of Metcalfe’s law: massive leverage.

MLM is the fastest growing business model today but people don’t see it. they see a product they see an income stream but they miss the true value:the network.

Your job in network marketing is to communicate information, tell a great story and build a network. It is NOT TO SELL A PRODUCT.


5) A duplicable, fully scalable business

The key to success is not what you can do. it is what you can duplicate. Great salesmen usually fail. because they do not build others to be able to do what they can do. No duplication. People who try to be ingenious about networking fail.that is S quadrant thinking. You want to build your business in a way that virtually anyone can
duplicate. MLM used to be about great presenters. Not everyone can be a great presenter, but tools today give that capability. Today, no one needs to be a prolific presenter. learn how to master
the tools and you will build a fully scalable business. Your job is the human connection part. connect and invite.


6) Incomparable Leadership skills

While many talk of “freedom, living your dreams, more time with family,” few people instill enough trust and inspiration to cause others to pursue those words and phrases.

Leadership: the ability to speak directly to other people’s spirits.

“All the other business skills are important ingredients. Leadership is the force that makes it all come together. Leadership is what builds great businesses.


Great leaders are great storytellers.

A business that forgets how to tell its story is soon out of business. Leadership in B quad demands different skills. You must become a terrific storyteller. communication skills rank at the top.

“Network marketing tends to develop the type of leader who influences others by being a great teacher, teaching others to fulfill their life’s dreams by teaching others to go for their dreams.”

The four elements of leadership:

  • mental,
  • emotional,
  • physical and
  • spiritual

Traditional training for employees: only work on mental

7) A mechanism for genuine wealth creation

Grasp the difference between money and wealth. Why does the lottery winner get $3 million but 2 years later is broke again? Because he has no idea about wealth.

Wealth is not measured by income. it is measured by time: if you stopped working today, how long could you survive at your current lifestyle?

Rich people work not for income but rather to build wealth. Kiyosaki’s 4 step process to Financial Freedom:

  • (1) Build a business (takes 2-5 years)
  • (2) Reinvest in your Business Tools, training, traveling…too many networkers start making money and then quit their other jobs. All you have done is replace your job with another. This is a mistake.
  • (3) Invest in Real Estate Idea: use income to buy other income producing assets
  • (4) Let your assets buy luxuries

8) Big dreams and the capacity to live them

MLM supports people to dream BIG. Other businesses temper your dreams. Instead of “I can’t afford it,” it becomes “How can I afford it?”

When you get in the habit of asking the second question, you train yourself to dream bigger and bigger. Look at your naysayers. notice that with virtually all of them they have already given up on their dreams.


Five kinds of dreamers:

  • (1) those who dream in the past Believe their greatest achievements are behind them…they are no longer living. To get back into life, rekindle a dream.
  • (2) those who only dream small dreams Because they only have limited confidence…but then rarely even reach their small dreams. They rather live small.
  • (3) those who achieve a dream and then get bored Time for a new dream!
  • (4) those who dream big dreams, but with no plan on how to go about achieving them, so end up with nothing. Typically because they try to do it alone. Find a team. rarely does anyone do it alone.
  • (5) those who dream big, achieve those dreams, and go on to dream even bigger dreams. Broke is a temporary condition. Poor is a state of mind. Thoreau in Walden, “I learned this, at least by my experiment: that if one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours.”

8. Network Marketing is a business where women excel

a. “The supporting, nurturing, coaching relationship of a network marketing sponsor to her growing network of apprentice networkers is the kind of relationship and interaction in which women excel.”

b. Statistics:

  • 47% of women over 50 are single
  • Women’s retirement income is less than men’s because they on the average spend 14.7 years away form the workforce while men 1.6 years.
  • Women are expected to live an average of 7-10 years longer than men so they must take care of themselves those extra years. With baby boomers, married women are predicted to outlive their husbands by up to fifteen years.
  • Of the elderly living in poverty, 75% are women.
  • Approximately 7 out of 10 women will at some time live in poverty.

c. Women must take control of their finances today more than ever.

d. Networking is totally suited as a woman’s business due to its flexibility.

e. To be successful in your life, you have to really look at your life and ask “What is it that is so meaningful to me that I have to have it in
my life?”

For Kim, it was her burning desire to be in business for herself, not answer to a boss, and be in control of her finances. It took her 10 years. For each woman, it is something unique to you. find it and don’t let it go!

Network Marketing is a business where women excel

9. Your future starts NOW

a. Choose wisely When choosing a company,

  • 1) What are their training/educational commitments both giving you a plan and training skills in leadership/self development.
  • 2) Quality and uniqueness of product (“buzz”; create passion).
  • 3) Must have a comp plan that allows you to create income.
  • 4) Who is running the ship? Need visionary.

b. What it takes

What it does not take:

education, a degree, great salesman, quit your job, good with numbers

What it takes:

  • Be honest with yourself. am I willing to go outside my comfort zone?
  • Are you highly self-motivated?
  • Do I have the right attitude?
  • Are you teachable, ready and willing to grow? is the ones in E and S quad who most often get caught up in the get rich quick schemes
Your MLM company won’t fire you so don’t fire

Use the Five year plan rule: to master anything it takes 10,000 hours (5 years at 8 hours per day/5 per week. Give yourself a chance to unlearn

c. Living the life

It is not money, gold stocks etc. that makes you rich; it is what you know about money, gold, stocks, real estate that makes you rich. “Ultimately it is your financial intelligence that
makes you rich.”

Three ways to live:

  • 1) Living in Fear…”not enough money”
  • 2) Living in Anger and Frustration…working everyday and angry you “have to work”
  • 3) Living in joy, peace and contentment having enough money/income streams to never have to even think about whether it is coming in or not.

d. MLM is an equal opportunity business

Wealth is not a zero sum game. it can be for everyone. It is not about holding some down, it is not a limited resource.

“By its very nature and design, network marketing is a strikingly fair, democratic, socially responsible system of
generating wealth.”

The method you choose to become rich, by greed or by abundance and generosity, is really just a reflection of the core values inside you. Network marketing is not for the greedy since it is all about supporting others to achieve their dreams.

“Today, many network marketing companies are spreading peace through economic opportunity all over the world.”

Traditional work model: only works where people have money and can buy. Network marketing gives the opportunity to all, no matter what their plight is today.

Your future starts NOW

“It is time that people all over the world had an equal opportunity to enjoy a rich and abundant life, rather than spend their lives working hard only to make the rich richer.”

Also Read: best network marketing company in India that will make you rich in 21st century

best network marketing company in India that will make you rich in 21st century

Safe shop ( safe and Secure online marketing pvt. Ltd ) is the best network marketing company in India that will make you rich in 21st century

About Safe Shop INDIA

Safe Shop is India’s No.1 Network Marketing Company which started on 14th of December, 2000. and Register under Company act 1956 and.
Safe Shop works in Six major fields:

  1. Education
  2. Health & Beauty
  3. Fashion
  4. Technology
  5. Home life Style
  6. Garments for Ladies & Gents

Safe Shop is a Registered Company under Company Act, 1956 on 22 January 2001 with Ministry of Corporate Affairs (MCA), It is also 1st MLM Company with ISO 9001-2015 Certification.

We have 50+ Companies in Partnership. These companies are famous companies either in National level or in International level with 75+ products.

Our Company (safe shop) Pays out Cheque Weekly on Tuesday.

Safe Shop is Not a Company of Investment. The money you give to us will be refunded as Product. There are no Membership charges of Safe Shop means Safe Shop membership is free.

More than 1000+ Cororpaties made our company and More than 10000+ People achieved foreign trips. Now company entering in the retail with 300+ products.

Our Company Directors:

  1. Mr. Rajat Verma (Dir-Operation)
  2. Mr. Raj Pal Arora (Dir-Admin.)
  3. Mr. Sidharth Sehgal (Dir-Technology)
  4. Mr. Raj Anand (Dir-Marketing)
  5. Mr. Harish Sondhi (Dir-Finance)
  • Ministry of Corporate Affairs (CIN Number): U74899DL2001PTC109313
  • IRDA (License Number): 2261444
  • PAN Card: AAACE9961D
  • TAN No: DELS22488E
  • TIN No: LC/060/07080251367/0402
  • GSTIN: 07AAACE9961D2ZL

India is a country with more than a billion people, which is diverse in their ethnicity and beliefs but integrated with their aspirations. Coming with positive economic policies within a friendly global environment and crucible of Indian entrepreneurship, the country’s secret capability has been released and India is firmly on the path to becoming one of the world’s leading economies.

We are People’s Company: With a vision of people, by providing valuable education to people, and securing their life and family with their progressive programs and international business opportunities with mixed business opportunities.

Secure and Safe Online Marketing is a portal hosted by Pvt. Ltd. Our website provides extremely high-quality online education, covers various topics and provides you with information to increase your knowledge. While doing this, it allows you to earn commissions by mentioning products/services to other people with similar thinking. is a portal that offers you the possibility of earning while learning through most nervous business opportunities. The above products are being manufactured under our special trademark/logo with the top international and Indian brands.

Safe Shop offers you a variety of educational products, lifestyle, technology products, apparel, for men and women, utensils, good health of Ayurveda, water purifier and other daily household items under four categories of fashion, home and home does. Kitchen, Health, and Beauty & Accessories / Moving Matters Never Before Prices Our ever-evolving products gallery is being expanded all the time though we keep in mind to include all of our products in this website, we request you Please visit our website for the latest amendments and additions in the category of our products.

SafeShop is a professional group of highly motivated people, and they have transformed the lives of thousands of people who have learned, worked and earned money to empower them with education, quality products and to provide them a unique e-entrepreneurial program.

Allows Innovative continues to continue our development and distribution efforts of products. Per sensitivity and speed of reaction are the main principles of our customer service approach. The integrity of our employees is not unobstructed and our conduct has been humbly touched with all our arrival.

Together with a stable business model, transparency in our communications provides a seal of confidence to our customers / direct salesmen as they believe in us for us. Our main office is located in New Delhi and our extremely high-end servers are based in USA.

They provide our partners with seamless connectivity anywhere and anywhere. Three geographically different locations for additional redundancy and high network performance Three-level providers with focus on international peering, redundant network design and overall unlimited capability Our servers receive direct support from all network administrators, including the ability to control the route, peering and network functionality. The selected network features, redundancy networking, and high availability data center design based on the actual features. 1500 GB Pure, High Quality Bandwidth Our Vision and Products have created a strong rich customer base of more than a thousand collaborators in almost every part of India.

Books that every Network Marketers must read

  1. Business school
  2. Cash flow quadrant
  3. The Business of 21st century
  4. Goals
  5. Eat that Frog
  6. Kiss that frog
  7. The 21 Success Secrets of Self- Made Millionaires